Posted by: Josh Lehner | November 30, 2016

Reversing the Oregon Trail: A Beer Expedition

The beer industry is transforming before our eyes. Start-ups are booming and driving growth, particularly here in Oregon. However, craft beer overall is slowing and macros are declining outright. What does the outlook hold for Oregon breweries and what growth opportunities remain? At the Oregon Brewers Guild annual meeting today I will be on a panel that looks at some of these issues and trends. I clearly don’t have all the answers but will cover one good opportunity that is largely untapped to date: international exports.

In the past I have teased an Oregon Start-Up Brewery report, but clearly that hasn’t happened. I am taking this opportunity, however, to write down many of my thoughts on the matter. Below are my extended remarks that include the most important portions of that never written report. My slides for the conference plus some additional work are below as well.


Responses

  1. […] Source: Reversing the Oregon Trail: A Beer Expedition | Oregon Office of Economic Analysis […]

  2. […] Lehner, an economist at the Oregon Office of Economic Analysis, presented a report to the Oregon Craft Brewers Guild in November detailing just how much small start-up breweries and brewpubs mean to the state’s […]

  3. […] Lehner, an economist at the Oregon Office of Economic Analysis, presented a report to the Oregon Craft Brewers Guild in November detailing just how much small start-up breweries and brewpubs mean to the state’s […]

  4. […] Lehner, an economist at the Oregon Office of Economic Analysis, presented a report to the Oregon Craft Brewers Guild in November detailing just how much small start-up breweries and brewpubs mean to the state’s […]

  5. […] Lehner, an economist at the Oregon Office of Economic Analysis, presented a report to the Oregon Craft Brewers Guild in November detailing just how much small start-up breweries and brewpubs mean to the state’s […]

  6. […] the high value-added products and services. A good example is the alcohol cluster here in Oregon. See page 4 of our beer report for a more complete summary. And here is a chart comparing employment growth for the the overall alcohol cluster in Oregon and […]

  7. […] is widespread and not just concentrated in the larger urban areas. For more, see our office’s beer report and look at alcohol […]

  8. […] brewery. In a mature market, good business decisions and strategies matter more. As we wrote in our beer report last […]


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